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Communication | Digital communication management for a wine company

Formation communication digitale vin

Duration : 8h - 1 day

Admission : For all

Pace : Classic

PROFESSIONAL TRAINING

MANAGING A COMPANY’S DIGITAL COMMUNICATION
FROM THE WORLD OF WINE

Master the methodology of communication strategy in the world of wine and associate

Digital communication and its challenges for the company

Every business in the wine world needs to communicate. Whether emerging or reputable, communication remains a determining tool for ensuring good visibility, a guarantee of growth. In the digital age, the Internet has become essential in terms of business communication. Like any communication model, digital communication responds to specific principles that must be implemented for good profitability.

Formation communication digitale monde du vin et des restaurants
Formation communication digitale monde du vin et des restaurants
Formation communication digitale monde du vin et des restaurants

Educational objective:

Master the methodology of communication strategy in the world of wine and associates (wine estate, cooperative cellar, institution, restaurant, wine bar, wine and spirits sales agent, etc.)

Operational objectives:

Be able to put together a communication strategy, create communication visuals, create Facebook, Instagram and Twitter accounts and manage your communication;on social networks

Certificate :

Certificate of end of training

Prerequisites

Be able to use the internet (basic level) and have a computer or smartphone.

Funding

OPCO, Pôle emploi, Own funds

Opportunities

Communication manager, community manager, wine blogger

Formation professionnelle Institut Régional de Sommellerie

EXTRACT FROM THE PROGRAM

Downloadable PDF version: Download

- SWOT
(Strengths, Weaknesses, Opportunities, Threats)
- Self-diagnosis: What is my strategy, my notoriety, my objectives?

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Establish a communications strategy
- Build a communication plan: Which media for which objectives?
- Define the tone of my communication
- Evaluate communication frequencies
- Define the type of communication

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FOR WHO

Short training on digital communication management via social networks to better communicate in business for self-employed people, business creators, employees, self-employed managers, traders, job seekers, people undergoing professional retraining and individuals.

Logo Regional Institute of Sommellerie South of France

REGISTRATION

FOR EVERYONE

Register for a sessiontraining

Next date

- To define

BUSINESS

You want to train your employees to this formation

Let's study your needs

INSTRUCTOR

BAPTISTE ROSS-BONNEAU

Ross Bonneau IRS Trainer Thuir_edited.

Winner of the national and international Sommellerie Sud de France Challenge in 2018, Baptiste is a sommelier consultant and ambassador for wines from the south of France. He works in the restaurant business but also with regional appellation unions and large Languedoc estates such as: Gerard Bertrand, Anne de Joyeuse, Maison Ventenac, Borie de Maurel, etc.

Previously, he worked as Head Sommelier at the starred restaurant of the prestigious Hôtel de la Cité in Carcassonne.

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