Communication | Communication of a wine estate / restaurant / wine merchant
PROFESSIONAL TRAINING
Duration : 35h - 5 days
Admission : For all
Pace : Classic
COMMUNICATION OF A WINE ESTATE / RESTAURANT / WINE STORE
Master the methodology of communication strategy in the world of wine and associated
Know-how is good but making people know is better!
Every business therefore needs to communicate. Whether emerging or reputable, communication remains a determining tool for ensuring good visibility, a guarantee of growth. Learn how to establish an effective communications strategy and calculate your return on investment.
Educational objective:
Master the methodology of communication strategy in the world of wine and associate
(wine estate, restaurant, wine bar, wine and spirits sales agent, etc.)
Operational objectives:
Be able to put together a communication strategy, create communication visuals, create Facebook, Instagram and X accounts and manage your own account.communication on social networks
Certificate :
Certificate of end of training
Prerequisites
Be able to use the internet (basic level) and have a smartphone.
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Communication manager, manager, independent
EXTRACT FROM THE PROGRAM
Downloadable PDF version:Download
My overall communication on the networks
- On Facebook: differences between the types of pages/profiles and possible actions on the network
- On Instagram: professional or personal profile? what possible actions?
- On X: Functions and possible actions?
- Identify and communicate with bloggers or influential accounts in order to increase your digital visibility
- Communication of an event
- Increase the visibility of the event thanks to social networks
- Identify advertising opportunities on Facebook, X and Instagram
- Know the different metrics: like, share, reach, impression, followers, etc.
