Wine tourism | Create and manage a wine tourism event
PROFESSIONAL TRAINING
Duration : 21h - 3 days
Admission : For all
Pace : Classic
CREATE AND MANAGE A WINE TOURISM EVENT
Master the methodology for organizing a wine tourism event
Wine tourism, a major challenge
A new source of income, wine tourism occupies an important place in wine businesses. It allows both to promote winemaking know-how, but also to build customer loyalty and boost the sale of wines in the cellar.
For this strategy to be profitable, it is important to control all aspects of creating this project by learning an effective methodology.
Educational objective:
Master the methodology for organizing a wine tourism event
Operational objectives:
Be able to create and organize a wine tourism event within your wine estate or cooperative cellar. Know the regulations inherent to wine tourism
Certificate :
Certificate of end of training
Prerequisites
None
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Wine tourism manager
EXTRACT FROM THE PROGRAM
Downloadable PDF version:Download
CREATE A UNIQUE AND RELEVANT EVENT
- Stake out an offer adapted to your business and its objectives
- Practical case study of creativity: creation of a wine tourism event
- Marketing: Competition, Marketing Mix, Positioning, Differentiation
