Sommellerie & Oenology | Know beers to sell them better “Expert Module”
PROFESSIONAL TRAINING
Duration : 2 p.m. - 2 days
Admission : For all
Pace : Classic
KNOW THE BEERS
TO SELL THEM BETTER
“Expert module”
Provide expertise on different types of beers
Complexity and diversity
As breweries multiply in France, the beer offering diversifies to offer ever more demanding consumers original recipes and new tastes. Discover the incredible diversity of beers through this professional training in an expert module with a professional zythologist.
Educational objective:
Deepen your knowledge and expertise on different types of beers.
Operational objectives:
- Know how to taste professionally
- Master the vocabulary of beer, its service and the mapping of different types of beers
- Write a tasting comment
- Recommend a beer and be comfortable with your customers
- Make a simplified amateur brew
- Master the basics of legislation
- Understand the stages of marketing
Validation of training:
Certificate of end of training
Prerequisites
Be of legal age for beer tasting
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Sommelier, wine cellar seller, wine merchant sommelier, sales representative, wine tourism representative, bartender, beer technical sales representative
EXTRACT FROM THE PROGRAM
Downloadable PDF version:Download
INTRODUCTION AND HISTORICAL REVIEW
- Know the basic historical and current concepts
RAW MATERIALS AND PROCESSES
- Know the basics of grains and hops
- Know the basics about yeast, water, brewing and packaging
