Sommellerie & Oenology | Knowing beers to sell them better "Initiation module"
PROFESSIONAL TRAINING
Duration : 7h - 1 day
Admission : For all
Pace : Classic
KNOW THE BEERS
TO SELL THEM BETTER
“Initiation module”
Deepen your knowledge of different types of beers
Bubbles at the table
Whatever the class of the establishment, particular attention must be paid to the service of drinks in general and in particular to that of beers, since the sale of drinks represents a significant part of the turnover (30%). Beers must be served at the right temperature, in suitable glasses and with a minimum of precautions. Discover the basics of knowing and serving beers in this module.
Educational objective:
Provide expertise on different types of beers
Operational objectives:
Master the vocabulary of beer, its service and the mapping of different types of beers. Know how to taste professionally and be able to write a tasting commentary. Being able to recommend a beer and being at comfortable with its customers.
Certificate :
Certificate of end of training
Prerequisites
Be of legal age for beer tasting
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Sommelier, wine cellar seller, wine sommelier, sales representative, wine tourism representative, bartender
EXTRACT FROM THE PROGRAM
Downloadable PDF version:Download
KNOWLEDGE OF BEERS
- Origin and History: key dates
- Beer vocabulary: Definition, raw materials
- Beer vocabulary: Manufacturing process, brewing stages
- Service and conservation
- Mapping of different beer styles
- Reading a beer label
