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Marketing | Establish an effective marketing strategy for my wines
PROFESSIONAL COURSE
Duration : 35h - 5 days
Admission: For all
Pace : Classic
ESTABLISH AN EFFECTIVE MARKETING STRATEGY
OF MY WINES
Develop a marketing strategy in France or export
Sustainably increase your turnover
Establishing your commercial strategy requires you to take some risks (recruitment, trade fairs, investments). Thanks to an effective methodology you will be able to better control and thus reduce these risks, but also maintain and develop your activity.
Educational objective:
Master the methodology for developing a commercial strategy applied to the world of wine.
Operational objectives:
Being able to put together a commercial strategy for your wines, in France, that is profitable and ready to be implemented.
Certificate :
Validation certificate
Prerequisites
None
Funding
OPCO, Pôle emploi, Own funds
Opportunities
Wine sector, distributor, trader, wholesaler
EXTRACT FROM THE PROGRAM
Downloadable PDF version : Download
DEFINE TARGET MARKETS IN ORDER OF PRIORITY
- Market research
- What important information should be included in the study?
- Source of information
- Comparative market table
- Selection matrix
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