top of page

Marketing | Sales techniques

Formation technique de vente

PROFESSIONAL TRAINING

Duration : 9 p.m. - 3 days

Admission: For all

Pace : Classic

SALES TECHNIQUES

Develop your wine sales techniques in front of customers

The art of commercial negotiation

A sales technique (or method) allows a salesperson or sales team to sell effectively by creating value and, ultimately, generating revenue growth. Purchasing behaviors have evolved, notably propelled by the digital transition. It is therefore important to develop your sales techniques and adapt your commercial negotiation towards a customer and solution-centered vision.

Formation techniques de vente vin
Formation techniques de vente vin
vin verser

Educational objective:

Understand customer expectations and advise them using fair, positive language that is understood by all. Acquire effective sales methods and behaviors.

Build customer loyalty.

Operational objectives:

 Be able to be comfortable in front of customers and be able to lead a tasting and the sale of wine 

Certificate :

Certificate of end of training

Prerequisites

Be of legal age for wine tasting

Funding

OPCO, Pôle emploi, Own funds

Opportunities

Wine cellar seller, sommelier, head waiter, waiter, delicatessens, etc.

Formation professionnelle Institut Régional de Sommellerie

EXTRACT FROM THE PROGRAM

Downloadable PDF version:Download

COMMERCIAL ARGUMENTATION

 Rule number 1: Listening is more important than speaking
- Identify the customer's needs and expectations to build an argument

adapted and efficient sales
- Tasting, a commercial tool: building a sales pitch

effective solid around its products

FOR WHO

Short training on wine sales techniques for self-employed people, business creators, employees, non-salaried managers, traders, job seekers, people undergoing professional retraining and individuals.

Logo Regional Institute of Sommellerie South of France

REGISTRATION

FOR EVERYONE

Register for a sessiontraining

Next date

To define

BUSINESS

You want to train your employees to this formation

Let's study your needs

INSTRUCTOR

BAPTISTE ROSS-BONNEAU

Ross Bonneau IRS Trainer Thuir_edited.

Winner of the national and international Sommellerie Sud de France Challenge in 2018, Baptiste is a sommelier consultant and ambassador for wines from the south of France. He works in the restaurant business but also with regional appellation unions and large Languedoc estates such as: Gerard Bertrand, Anne de Joyeuse, Maison Ventenac, Borie de Maurel, etc.

Previously, he worked as Head Sommelier at the starred restaurant of the prestigious Hôtel de la Cité in Carcassonne.

IRS Newsletter

I REGISTER FOR THE NEWSLETTER

Information, news, courses, events...

The information collected in this form is subject to processing for the purpose of managing our contacts. This information is intended exclusively for the internal services of the Institut Régional de Sommellerie Sud de France – CAMPUS THUIR and will be kept for two years. In accordance with Regulation (EU) 2016/679 relating to the protection of personal data, you have the following rights over your data: access, rectification, opposition, erasure (right to be forgotten), limitation of processing, portability. You can also define guidelines for the retention, erasure and communication of your personal data after your death. To exercise your rights, please send your request to the following address: administration@campus-thuir.com and attach a copy of an identity document.

Merci pour votre envoi !

Location IRS Thuir Cave Byrrh
IRS Thuir logo
Qualiopi wine training

"The quality certification was issued under the following category(ies) of action:

COURSE

Facebook IRS Thuir
Instagram IRS Thuir
Linkedin IRS Thuir
Les Aspres IRS Thuir
Eastern Pyrenees IRS Thuir
Europe commits to IRS Thuir
europe invests in sommelier school
leader
Occitanie

Project co-financed by the European Regional Development Fund

bottom of page